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Save the Dates!
October 16-25, 2009
Sponsorship Levels

Pittsburgh International Lesbian and Gay Film Festival
Sponsorship Opportunities

For the past 24 years, PILGFF has played a key role in our city’s cultural and artistic identity and we are embarking on our 24rd year in 2009. 
 
As an all-volunteer, not for profit organization, PLGFS brings year round programming to Pittsburgh with the help of sponsors like you. Being a sponsor of the Film Society, you help insure that the organization continues to serve as one of Pittsburgh’s premier cultural organizations. You also obtain access to a consumer market the Wall Street Journal calls “a dream market”, the gay and lesbian community. Copernicus Marketing has this to say about the LBGT market:

“While a small group relative to the total population, the gay male market – established by some experts to be worth $500 billion – and the lesbian market – which has sustained the Subaru brand among others – are hardly anything to pooh-pooh or to lump into general consumer marketing efforts.”

As a corporation, you understand the value of investing in and celebrating diversity. By becoming a sponsor of The Pittsburgh Lesbian and Gay Film Society, you not only succeed in marketing to an important and affluent customer, you show your commitment to the lesbian, gay, bisexual, and transgender community in and around Pittsburgh.

We are delighted this year to offer your corporation several different opportunities to help support PLGFS ongoing efforts while gaining visibility for your corporation as well.

 

YEAR-ROUND ACTIVITIES:
2009 Events held or scheduled include:

March 28 1st Quarter "Movies Year Round" Series
June 22 Free Film Shorts at the Harris Theatre in conjunction with PittsburghPride
June 27 2nd Quarter "Movies Year Round" Series
September 12 Second Quarter “Movies Year Round” Series – Pride Month
July 27 3rd Quarter "Movies Year Round" Series
September 26  Film Festival Kick Off Party at 5801 Video Lounge and Cafe
October 17-26 24rd Annual Pittsburgh International Lesbian and Gay Film Festival
December 5 4th Quarter "Movies Year Round" Series

 

DEMOGRAPHICS

The demographics of PLGFS patrons are urban gay men and lesbians between the ages of 25 and 60 living in the city of Pittsburgh and the surrounding Allegheny County suburbs. The average household income of an event attendee is $57,000. By sponsoring a Film Society event, you are guaranteed a captive audience with an above average disposable income and a penchant for brand loyalty.

Other Patron Demographics:

Email Distribution Lists:
3500 Active Email Addresses
Average Number of Email blasts per year:  18

Female 48
Male 51

Age 

<25  12%  
25-55 79%
>55 9% 
Median Age 45

Income  

<20  19%  
20 - 60 45%
60 - 100 20% 
>100 16%

Circulation:   

Festival Programs  4,000  
Mini Schedules 2,000
Posters 300 
4 ups 5,000

Distribution Points:

Coffee Houses   25%
Restaurants 10%
Bars 30%
Book Stores 20%
Other 15%


Attendance:

Year                        Number of Programs                          Attendance
1997                                        21                                            1982
1998                                        15                                            1436
1999                                        16                                            1550
2000                                        24                                            1949
2001                                        24                                            1639
2002                                        16                                            1650
2003                                        21                                            1849
2004                                        18                                            1693
2005                                        19                                            1704
2006                                        27                                            1991
2007                                        25                                            1718

 

The Pittsburgh Lesbian and Gay Film Society provides you’re organization
three (3) different options for participating.

Option 1:  You can choose one of the following year-round sponsorship opportunities for your organization.

These Sponsorships will be in affect for one year.
Major PGLFS Sponsorship ($7,500)

  • Name/Logo recognition on all PLGFS marketing materials.
  • Company logo on PLGFS / PILGFF Main Page and link to company website.
  • Digital Commercial run before all Film Screenings during the year.
  • Full-Page, preferred-placement color ad in Film Festival Program. (4000 Circulation)**
  • Full-Page ad in the PLGFS E-mail Newsletter. (3,000 Circulation Sent via E-mail)
  • Name/Logo branding on movie trailer prior to each film presented during the Film Festival. **
  • Podium acknowledgement at all Festival Events.
  • 6 Passes to all PLGFS Events with Preferred seating.
  • Corporate recognition and acknowledgements in all PLGFS related press releases.
  • Promotional items placed on table during all PLGFS events.
  • Opportunity for Sponsor spokesperson to address opening or closing night audience. **
  • Invitation to VIP sponsor reception prior to Film Festival. **

Platinum Sponsor ($4,000)

  • Name/Logo recognition on all PLGFS marketing materials.
  • Company logo on PLGFS / PILGFF Sponsor Page and link to company website.
  • Full-Page color ad in Film Festival Program. (4000 Circulation)**
  • Half-Page ad in the PLGFS E-Mail Newsletter. (3,000 Circulation Sent via E-mail)
  • Name/Logo branding on movie trailer prior to each film presented during the Film Festival. **
  • Podium acknowledgement at all Festival Events.
  • 4 Passes to all PLGFS Events with Preferred seating.
  • Corporate recognition and acknowledgements in all PLGFS related press releases.
  • Promotional items placed on table during all PLGFS events.
  • Invitation to VIP sponsor reception prior to Film Festival. **

 

Gold Sponsor ($2,500)

  • Name/Logo recognition on all PLGFS marketing materials.*
  • Company logo on PLGFS / PILGFF Sponsor Page and link to company website.
  • Full-Page B/W ad in Film Festival Program. (4000 Circulation)**
  • Quarter-Page ad in the PLGFS E-mail Newsletter. (3,000 Circulation Sent via E-mail)
  • Name/Logo branding on movie trailer prior to each film presented during the Film Festival. **
  • Promotional items placed on table during all PLGFS events.
  • Invitation to VIP sponsor reception prior to Film Festival. **

 

Silver Sponsor ($1,500)

  • Name/Logo recognition on all PLGFS marketing materials.
  • Company logo on PLGFS / PILGFF Sponsor Page.
  • Full-Page B/W ad in Film Festival Program. (4000 Circulation)**
  • Name/Logo branding on movie trailer prior to each film presented during the Film Festival. **
  • Invitation to VIP sponsor reception prior to Film Festival. **

Option 2:
You can choose one of the following sponsorships that area available during the Pittsburgh International Lesbian and Gay Film Festival (PILGFF).  These Sponsorships will be in affect for the 22nd Annual Film Festival.

Movie Mogul $1500

  • Full page Color ad in Film Festival Program
  • Name/Logo on all marketing materials.
  • Name/Logo Film Festival Main web page and link to company website.
  • Listed on Sponsorship Page in Film Festival Program.
  • Full color ad in Film Festival Trailer.
  • Corporate recognition all Film Festival related press releases

 

Studio $1000

  • Full page B/W ad in Film Festival Program
  • Name/Logo on all marketing materials.
  • Name/Logo Film Festival Sponsor web page and link to company website.
  • Listed on Sponsorship Page during Festival Trailer.
  • Listed on Sponsorship Page in Film Festival Program.

 

Executive Producer $500

  • Full page B/W ad in Film Festival Program
  • Name/Logo Film Festival Sponsor web page and link to company website.
  • Listed on Sponsorship Page in Film Festival Program.

 

Option 3:
You can place an ad in our festival program that will be distributed throughout the Pittsburgh area advertising the 10 day Film Festival.

Advertising Size

Width

Height

Rate

Full Page (no bleed)

7.5”

10”

$400

1/2 Page (horizontal)

7.5”

4.75”

$250

1/4 Page (vertical)

3.5”

4.75”

$175

1/8 Page (horizontal)

3.5”

2.125”

$125

 

Click here to download the Corporate Sponsorship Information Kit

Click here to download the Small Business Sponsor Information Kit

For Questions, please contact the Marketing Director at 412-422-6776, or e-mail the Marketing Director at marketing@plgfs.org.